tag:blogger.com,1999:blog-8233207434448612511.post1027532007815698291..comments2023-12-20T08:32:41.349-05:00Comments on QueerCincinnati.com: BLOGGING: I don't get itBarry Floorehttp://www.blogger.com/profile/10955883796568321038noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8233207434448612511.post-8211405205788757532008-04-20T14:46:00.000-04:002008-04-20T14:46:00.000-04:00OH. Ha. I just got it... it helps when you read.So...OH. Ha. I just got it... it helps when you read.<BR/><BR/>So if I don't click on those, nobody really benefits. But if someone DOES click on those, then Google benefits. <BR/><BR/>Interesting.<BR/><BR/>Does that then mean that's how a lot of these places are getting our names/phone numbers/etc, thus adding to the information suburban sprawl we're experiencing?Barry Floorehttps://www.blogger.com/profile/10955883796568321038noreply@blogger.comtag:blogger.com,1999:blog-8233207434448612511.post-13387538682359987072008-04-20T14:44:00.000-04:002008-04-20T14:44:00.000-04:00Whoa. So there are a lot of people out there click...Whoa. So there are a lot of people out there clicking on those links??? I'm almost dumbfounded.<BR/><BR/>And if it's such huge business, how does one break in, because mama's heels are nearly broken and her car is dead... a couple mill would be nice for the summer.Barry Floorehttps://www.blogger.com/profile/10955883796568321038noreply@blogger.comtag:blogger.com,1999:blog-8233207434448612511.post-50145286215656517802008-04-20T14:37:00.000-04:002008-04-20T14:37:00.000-04:00Lots to address here and I'm pressed for time, but...Lots to address here and I'm pressed for time, but on Google: 99% of their revenue comes from paid search. (The other 1% comes from various licensing deals for their software. I'm not making these numbers up, they're straight from the company's most recent filings with the SEC.)<BR/><BR/>When you run a search on Google, there are two kinds of results that appear: organic/natural (the ones on the white bit of the page) and "sponsored" results (with the baby blue background, at the very top and right sidebar). Who gets what position in those sponsored results is determined by a hugely competitive bidding system, where companies pay Google a certain amount of money for every single click they receive when placed in the ranking they desire. For example, a bank may be bidding $120 per click on the search term "cheap mortgage" - they pay Google that $120 regardless of whether the person actually ends up taking out a mortgage with them (or even fills out an application). <BR/><BR/>This makes sense for companies because the cost of acquiring a customer online is so much lower than acquiring a customer offline. With this bidding system, companies can measure what their acquisition per customer is (because they are paying a set amount for clicks) and adjust bidding on a 24/7, constant basis. It's HUGE business. (I was head of marketing for Europe's largest search marketing firm, which manages such search engine bidding for loads of big brands and other lucrative businesses. It works.)Anonymousnoreply@blogger.com